Morphy Richards

The British company Morphy Richards was founded in 1936 as a manufacturer of electric irons. It soon became a successful manufacturer of a range of small electrical appliances, such as kettles, toasters, and hair dryers. Its success has been based on the functional design, affordability, and reliability of its products. While not notable as a world innovator, the company has been responsible for introducing new technical advances to the British market. Examples of this include steam irons and pop-up toasters. The Morphy Richards streamlined toaster of 1956 was one of the most popular British models, coming in either a chrome or a yellow enameled body. Its PA75 model, also available in chrome or yellow enamel, was equally successful. Morphy Richards expanded into consumer electronics in 1982, launching into the portable radio and audio market. It became part of the Glen Dimplex Group in 1985. In the 1990s, sales benefited from the introduction of matching lines of small appliances in deep colors. Today, Morphy Richards is the leading British manufacturer of small electrical appliances and has market shares of about 33 percent for kettles and 25 percent for toasters. The audio division has grown to include telecommunications products.

See also
Blenders/Juicers; Frying Pans; Glen Dimplex; Hair dryers; Irons; Kettles; Sandwich Toasters;
Toasters; Trouser Presses.