For over 200 years most Western men have, in accordance with the dictates of fashion, Gillette responded with its own version within a year. Wet razors have continued to market themselves on the concept of the close, refreshing shave. This has led to the introduction of dual and triple bladed shaving heads.

The 1980s saw the range of razors increase, with more models being introduced for women, most being battery operated and useable on wet or dry skin. They are consciously designed in pastel colors, as opposed to men’s razors, which usually have black plastic or aluminum cases. Most men’s razors are now cordless socket/battery combinations. The Philishave Cool Skin has electric blades and a cartridge for shaving gel, combining the features of wet and dry shaving.